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Alan Middleton

Expert in brands, marketing and executive education

Schulich School of Business -

Distinguished Adjunct Professor, Marketing
Executive Director, Schulich Executive Education Centre

X202A, Executive Learning Centre - ELC
Keele Campus
Phone (Keele office): 416 736 2100 Ext. 33180

Phone (Downtown office): 416-360-7917

amiddleton@schulich.yorku.ca

For more information go to

Schulich School of Business Profile
CTV News - A closer look at 3G Capital, the firm behind the Tim Hortons deal
CBC News - Tim Hortons: Why the coffee giant is 'genuinely beloved' by Canadians
Maclean's - Mapped: 10 years of unprecedented change in Canada’s cities
Maclean's - How to succeed at e-commerce: Own your lane
Calgary Herald - Ashley Madison CEO Noel Biderman resigns a week after hackers release users’ data
Toronto Star - McDonald’s snubs Burger King’s proposal to create a ‘McWhopper’ for peace
National Post - How the Jian Ghomeshi controversy will cost both sides big bucks
Business News Network - Volkswagen may be in worse shape than BP after Gulf spill
CTV News - Quebec campaign gets nasty but election ad wars still muted in rest of Canada
Maclean's - The decline of handwriting? Chalk it up to marketing
Marketing Magazine - Are big American chains losing their edge in Canada?
CBC News - Sophie Gregoire-Trudeau is Canada's latest style icon
National Post - Canada’s best, worst and most confusing city slogans, from the ‘Land of Rape and Honey’ to ‘Be NF’
CBC News - Ovarian Cancer Canada's Ladyballs ad offends some, starts conversations
Toronto Star - Liberals wrestle with the challenge of promoting cap and trade
Toronto Star - Jian Ghomeshi could resuscitate his career if he’s acquitted, PR experts say
CTV News - A tale of two retailers: Dollarama profits soar, while Sears Canada falters
Toronto Star - CNE cancels free admission for people with disabilities
CTV News - Retail experts predict increase in Canadian back-to-school spending this summer
National Post - Sears Canada’s new logo ‘bold, confident’ and not blue-and-white
Strategy - Is honesty a brand’s best policy?

Awards

Queen Elizabeth II Diamond Jubilee Medal - 2012
Governor General of Canada

ACA Gold Medal - 2012
Association of Canadian Advertisers

Seymour Schulich Awards for Teaching Excellence - 2007
Schulich School of Business

Canadian Marketing Hall of Legends: Mentor category - 2005
Marketing Magazine

Affiliations

AIESEC
Director

ABC Life Literacy
Director

Board committees
Ontario Tourism Marketing Partnership, Marketing Performance Committee; Sunnybrook Health Sciences, Communications Committee; Toronto Financial Services Alliance, Talent and Education Executive Council

AMA Marketing Hall of Legends
Chair of Judging

Royal Ontario Museum
Marketing and Communications Advisory Committee


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