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Vijay Setlur

Expert in Sport Marketing and Sport Business

Schulich School of Business - Marketing

Marketing Instructor
Faculty Advisor, Schulich Sports Business Association
Creator and Founder, Sports, Media & Entertainment Career Fair

N304L, Seymour Schulich Building - SSB
Keele Campus
Phone (Office): +1 416 736-2100 Ext. 30314

Phone (Mobile): +1 416 450-7215

vijay.setlur@rogers.com
vsetlur@schulich.yorku.ca

For more information go to

LinkedIn Profile
CityNews - Corruption charges put sponsors of Women's World Cup in tight spot: expert
CBC - Toronto's possible Olympic bid could be thwarted by politics, business
CBC - Mike Babcock's salary about more than winning the Leafs a Stanley Cup
CBC - Kanye West's Pan Am Games gig shows Toronto dreaming big
CBC - FIFA sponsors like Scotiabank, Coke and Visa demand change as scandal rocks soccer world
Toronto Star - Raptors rebranding: Which colour scheme fits best?
Brand Channel - Tim Hortons Deepens NHL Ties as it Looks to Ice McDonald’s in Canada
Global News - Is snowboarding going downhill in Canada? Depends on who you talk to
Global News - Why European football clubs are opening camps in Canada
The Globe and Mail - A brand new way of building a company’s image
The Globe and Mail - MLSE discovers a new ice age in the East
Toronto Star - Fitness trends for 2016
Metro News - Raptors hats designed by players a sales slam dunk
CBC - No NHL playoffs in Canada? Bad for fans, bad for business
Global News - ‘A direct hit’: No Canadian team in NHL playoffs is bad for business
CBC - Blue Jays fans face higher costs in 2016
Global News - NHL playoff ratings drop 61 per cent in Canada
Metro News - Raptors' playoff success 'powerful branding' for Toronto
The Globe and Mail - Putting their stamp on Toronto and beyond
The Globe and Mail - Toronto Argonauts going long with attempt at a makeover
The Globe and Mail - Milos Raonic's Wimbledon run may earn him more endorsement deals
CBC - Beer prices have sports fans' heads spinning
Sports Business Daily - Minding My Business with Vijay Setlur
The Globe and Mail - Inaugural Sports, Media and Entertainment Internship Fair
Toronto Star - Industry-Centric Approach to Sport Marketing Education
CBC - Concussions in the game
CBC - Coca-Cola takes a $4B dip after Cristiano Ronaldo “snub” at Euros press conference
BNN Bloomberg - Canadian soccer is hotter than ever. Too bad we can’t cash in
CBC - World Cup is big business
CBC - How online gambling sites aim to turn your sports debates into bets
OneSoccer - Breaking down the business of bonuses, bargaining and pay equity
BNN Bloomberg - What Canada stands to gain from hosting the 2026 FIFA World Cup
CTV News Channel - World Cup Coming to Toronto and Vancouver
CBC - World Cup 2026 costs already rising
CBC - Hockey culture needs to change, advocates say, amidst new sexual assault allegations
Toronto Star - Male winner of 2022 National Bank Open will take home twice as much as the female champion. Why?
CBC News Channel - Hockey Canada scandal
Global TV - Canada makes return to the World Cup in less than a month!
Global News - FIFA WORLD CUP: How Team Canada has ‘captured the imagination’ of a country
Toronto Sun - BOOZE CANNED: World Cup host bans beer sales at soccer stadiums
The Guardian (England) - Football v soccer: can the World Cup win a US TV battle with the NFL?
Global News Morning - What to expect at the World Cup finals
Global News Morning - Argentina wins 2022 World Cup
The Athletic - How can Leeds benefit off the field from USMNT captain Tyler Adams ahead of 2026 World Cup?
CBC - Attracting younger sports viewers
CBC - B.C. Place to offer $5 menu of items at events starting next week
CBC Radio - Causes and remedies for Winnipeg Jets's declining attendance
Toronto Star - Toronto’s PWHL team name reportedly leaked in trademark filings, leaving many scratching their heads
York University - Fellowship helps York alumna shape the future of sports leadership
Toronto Star - 'We'll be ready': Toronto to host six 2026 FIFA World Cup games
CP24 - Update on 2026 FIFA World Cup costs
CBC - Toronto councillors push for more oversight on rising cost of hosting FIFA World Cup
Radio Canada - Le Telejournal Ontario - Rogers Centre 100 level renovations
Scholars' Hub @ Home | The Rise of Cricket in Canada and the Business Opportunities it Presents
CBC - AI and Wimbledon
CBC Metro Morning - Paris 2024 Olympic Games hosting
Toronto Star - Toronto’s PWHL team has released its new logo. Why Taylor Swift fans feel like they’ve seen it before
CBC - A closer look at the P.E.I. government's unredacted contract with the National Hockey League1 day agoNews 2:29 3:10 Volume level A closer look at the P.E.I. government's unredacted contract with the National Hockey League
Global TV BC - Vancouver Whitecaps FC up for sale
Toronto Star - Bland. Horrible. Reviews are in for Toronto Tempo’s branding. Why we hate our sports teams’ logos — until we love them
SportBusiness - THE GLOBAL GOLF REPORT The Shifting Winds of Golf’s New Era
CP24 - What does Vladimir Guerrero Jr.'s massive contract extension mean for the Blue Jays' future?
Toronto Star - Maple Leafs-Panthers Game 1 tickets were still available for under $300 each today — if you’re willing to stand and have an obstructed view
Radio-Canada - Why do the Toronto teams have so much difficulty performing?
CBC - The FIFA World Cup is heading to Trump's U.S. Will the world want to come — or even be able to?
Toronto Star - How Toronto hopes to pay for the 2026 World Cup: ‘If you can make money doing it, you should’

Awards

Seymour Schulich Teaching Excellence Award - 2024 - 2025
Schulich School of Business - York University

Seymour Schulich Teaching Excellence Award - 2020 - 2021
Schulich School of Business - York University

Seymour Schulich Teaching Excellence Award - 2019 - 2020
Schulich School of Business - York University

Affiliations

Concacaf (Confederation of North, Central America and Caribbean Association Football)
Consultant (Marketing Instructor) - Professional Football Development

Canada SCORES
Director, Board of Directors

Ontaro Schools Cricket Assciation Foundation
Director, Board of Directors

City of Brampton
Lead - Sport Tourism


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