Schulich School of Business - Marketing
Marketing Instructor
N304L, Seymour Schulich Building - SSBKeele CampusPhone (Office): +1 416 736-2100 Ext. 30314
Phone (Mobile): +1 416 450-7215
vijay.setlur@rogers.comvsetlur@schulich.yorku.ca
Key Areas of Expertise
- Sport Marketing
- Sport Business
- Fan Engagement
- Brand Management
- Sponsorship/Partnership Marketing
- Digital Media and Social Media
- Sport Marketing and Popular Culture
- International Sport Markets
- Athlete Marketing and Branding
- Licensing and Merchandising
For more information go to
LinkedIn Profile
CityNews - Corruption charges put sponsors of Women's World Cup in tight spot: expert
CBC - Toronto's possible Olympic bid could be thwarted by politics, business
CBC - Mike Babcock's salary about more than winning the Leafs a Stanley Cup
CBC - Kanye West's Pan Am Games gig shows Toronto dreaming big
CBC - FIFA sponsors like Scotiabank, Coke and Visa demand change as scandal rocks soccer world
Toronto Star - Raptors rebranding: Which colour scheme fits best?
Brand Channel - Tim Hortons Deepens NHL Ties as it Looks to Ice McDonald’s in Canada
Global News - Is snowboarding going downhill in Canada? Depends on who you talk to
Global News - Why European football clubs are opening camps in Canada
The Globe and Mail - A brand new way of building a company’s image
The Globe and Mail - MLSE discovers a new ice age in the East
Toronto Star - Fitness trends for 2016
Metro News - Raptors hats designed by players a sales slam dunk
CBC - No NHL playoffs in Canada? Bad for fans, bad for business
Global News - ‘A direct hit’: No Canadian team in NHL playoffs is bad for business
CBC - Blue Jays fans face higher costs in 2016
Global News - NHL playoff ratings drop 61 per cent in Canada
Metro News - Raptors' playoff success 'powerful branding' for Toronto
The Globe and Mail - Putting their stamp on Toronto and beyond
The Globe and Mail - Toronto Argonauts going long with attempt at a makeover
The Globe and Mail - Milos Raonic's Wimbledon run may earn him more endorsement deals
CBC - Beer prices have sports fans' heads spinning
Sports Business Daily - Minding My Business with Vijay Setlur
The Globe and Mail - Inaugural Sports, Media and Entertainment Internship Fair
Toronto Star - Industry-Centric Approach to Sport Marketing Education
CBC - Concussions in the game
CBC - Coca-Cola takes a $4B dip after Cristiano Ronaldo “snub” at Euros press conference
BNN Bloomberg - Canadian soccer is hotter than ever. Too bad we can’t cash in
CBC - World Cup is big business
CBC - How online gambling sites aim to turn your sports debates into bets
OneSoccer - Breaking down the business of bonuses, bargaining and pay equity
BNN Bloomberg - What Canada stands to gain from hosting the 2026 FIFA World Cup
CTV News Channel - World Cup Coming to Toronto and Vancouver
CBC - World Cup 2026 costs already rising
CBC - Hockey culture needs to change, advocates say, amidst new sexual assault allegations
Awards
Top 10 Undergraduate Professors - 2020 - 2021
Schulich School of Business - York University
Top 10 Undergraduate Professors - 2019 - 2020
Schulich School of Business - York University
Affiliations
Concacaf (Confederation of North, Central America and Caribbean Association Football)
Marketing Instructor, Match Coordinator, Venue Coordinator
Play On! Canada
Marketing and Communications Lead
Faculty member: Sign in to edit your existing profile or contact experts@yorku.ca for help.